On line dating research design
The first step begins with clearly defining your goals—what are you trying to find out, exactly?Would an online poll help you identify trends or patterns—say, mobile adoption among your users—and inform product development plans?Are you just trying to calculate your Net Promoter Score?
Even though you’re not certain of the responses that will unfold, you can get a clear idea of what questions you need to ask.
Avoid technical words, jargon, lingo, or any industry-specific language that might confuse or frustrate your survey respondents. Better to poll survey takers on ‘cell phone’ usage instead of ‘handheld device’ usage.
‘Music’ is much more specific than ‘content.’ An easy way to make sure you’re using plain, easy-to-understand language in your questionnaire?
Consider using a pre-test and send out your online survey or poll to colleagues.
While it might be tempting to combine two questions in one, resist the urge, or risk the reliability of your survey data.