How to roll a dating website
Hinge likes to call itself the “anti-Tinder,” and it may be onto something.According to a recent Huffington Post interview with Hinge CEO Justin Mc Leod, daters are a bit burned out from Tinder, especially in Los Angeles – where Hinge is making its grand debut with 6,000-7,000 people who signed up before its launch.Hinge is available for both i Phone and Android, and is a Facebook-based dating app.Because of the competition, Hinge needs to distinguish itself in this already-crowded market, and thanks to some great word-of-mouth and a slow city by city roll-out, it has made a name for itself.Unlike Tinder, which is GPS-based matching (although you verify your account through Facebook), Hinge relies on your friends’ networks to find love.Because of this, it heavily markets to women, who are concerned with safety when they are using a dating app.In fact, the app can boast a roughly 50% man-to-woman ratio, something unique in the online dating world where men seem to dominate.
And there’s full disclosure so you can’t cheat the system.
You are given each person’s first AND last name, age, who your mutual friends are, your age, and where you work – (all according to your Facebook profile).
It also pulls your profile picture from Facebook – you can’t upload any yourself from your phone.
The app is easy to download and there is no real profile creation, including choosing photos and expressing your interests.
Hinge does all of that for you, based on what you say on your Facebook page.