100 dating headlines
It is difficult to overstate the importance of headlines.
A good headline can entice and engage your audience to click, to read, and to share your content. To help answer this question we analyzed 100 million article headlines.
In many cases headlines are the thing that is shared rather than the article. We have set out below our findings from the research including the: While there is no magic formula for creating a viral or popular headline, there are many lessons we can learn to improve our content engagement.
We shared our findings with a number of content experts to reflect on the implications of the research for writers.
We have included their expert thoughts and advice at the end of this post.
In our survey of 100m headlines published between 1st March 2017 and 10th May 2017, the three word phrases or trigrams that gained the most Facebook engagements (likes, shares, comments) were as follows.In our sample the most powerful three word phrase used in a headline (by some margin) was: This phrase “will make you” gained more than twice the number of Facebook engagements as the second most popular headline trigram. When we started out looking for top trigrams, this one wasn’t even on our list.So why does this particular trigram or three word phrase work so well?One of the interesting things is that it is a linking phrase.It doesn’t start or end a headline, rather it makes explicit the linkage between the content and the potential impact on the reader.